Monday, May 20, 2013

Congratulations, Croods!

Two months after its March 22 release date, The Croods is STILL in the Top 5. TWO MONTHS! This is a truly remarkable achievement. While some industry insiders claim that this is due to a lack of any other "kids' flicks" in the marketplace, there's clearly something more at work here. Simply put, THE CROODS CONTINUES TO CONNECT.

Eight weeks after its release, folks are still buying tickets to The Croods. Many of these folks are seeing it for the second or third time. In an industry rife with illegal online streams and downloads, the fact that fans are repeatedly PAYING to see it (gasp!) is just about the most positive review a film can get.

Here's another hard-to-wrap-my-head-around concept: Eight weeks after its release, some folks are seeing The Croods for THE FIRST TIME. I want you to stop for a second and think about that. In a month that has seen the release of THREE summer blockbusters (Iron Man Three, Star Trek Into Darkness and The Great Gatsby), this is clearly NOT a ticket bought out of desperation or apathy. No, these folks are CHOOSING to see The Croods because of its enduring and overwhelming positive word of mouth. Its reputation as a funny, beautiful, exciting and emotional film continues to grow, and the ONLY WAY that happens is if audiences MAKE IT HAPPEN.

You know what? I want to take back what I said at the end of the second paragraph. The most positive review a film can get is this: People are recommending the film to their friends and family. They want to SHARE THE EXPERIENCE. This is...this is PHENOMENAL.

Congratulations, Kirk and Chris and Jeffrey and the rest of the Croods crew. You not only made a funny, beautiful, exciting and emotional movie, you made a movie that AUDIENCES ADORE.

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